Title: “Screamworks: Love In Theory and Practice”
Label: Sire Records
Release Date: 2/9/2010
Genre: Melodic Gothic Rock
“Screamworks: Love In Theory & Practice” is the seventh full length album by Finland’s HIM and while it’s the successor to the crunching sounds we found on “Venus Doom” there seems to be more of a relationship to the bands “Razorblade Romance” and “Love Metal” releases if one had to draw a quick musical comparison. “Screamworks” does maintain an original sound of its own but it is back to the melodic and catchy basics for the guys and that means there is a lot of tunes on the album that will have you singing along in no time and likely after only a couple of listens. It starts of strong with “In Venere Veritas” which bears a Latin name and if one is to trust the online searches for some translation is roughly seems to mean “In Sex, Truth” which leads you to believe that the premise of HIM’s material has not really changed all that much and this is a very good thing since they excel at tales of Love, Sex and Death when it comes down to it. I liked the flow of this tune and even its interesting little chanting segment in the middle. It grabs you and this is always important for an albums opener. “Scared To Death” is the second tune and it’s a warm and slower track that has a lush sounding chorus and one that I was humming before the song even ended. “Heartkiller” appears to be the main song that they are pushing from the album as its first single or “hit” so to speak and some folks had expressed concern about the song sounding too commercial for their liking and after hearing it a number of times I had to say that they should relax. It’s surely not a lame song in the normal commercial sense but it is a very easy to access song and just might be a number that brings more people into the bands listener base.
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