It’s with great sadness that I say goodbye to a Music Streaming service that I greatly enjoyed over the last few years. Yes my dear Metal and Hard Rock fans of the world, today is the day that MOG is being shut off and goes away forever. It shall be missed.
I first heard about MOG thanks to my good friend Skeleton Pete and in the early days of the service it acted almost like a magazine where you could not only sample music that was out there but you could read reviews of it and interact with other fans of the same kinds of stuff. I signed on to be an affiliate almost immediately because I thought this aspect was super cool. Facebook was still a growing entity at the time and was really not serving up music to the level that I wanted it to. This was a welcome account to have in my seemingly endless list of online accounts. In time they would move on from the Social Networking aspect of the service and become more of a streaming only service but it was still pretty okay to me. Through it I was able to find a lot of music that interested me and it even helped out during the review process when I needed to access songs to do some objective reviews on the core part of the PiercingMetal site.
In 2012 MOG was purchased by Beats Music which is a company owned by Jimmy Iovine and Dr. Dre (they are most commonly known for those big head phones that you see on the subways and streets – I’m not a fan to be quite honest but that is just me). The acquisition of MOG by Beats meant that the service would be shut down in the sense that we knew and rebranded/relaunched as the Beats Music. The original “kill date” was back in April but it got pushed ahead and well, here we are. I’m not going to participate in Beats Music and who knows how long that is even going to last based on the recent news at how Apple purchased the brand from Dre and Iovine for several billion dollars. That said, I once again say goodbye MOG. Thanks for the music that you gave me and well – everyone else 🙂