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Coffin Comics Creator Upends Traditional Distribution Channels

The Press Release:
On the day of a new Kickstarter launch, veteran comic book creator Brian Pulido reflects on how far his Scottsdale, Arizona based company has come in three short years. Back then, he just settled a lengthy and costly lawsuit to regain ownership of Lady Death, his signature comic book character. He was at a crossroads. What was next?

Lady Death, a supernatural anti-hero who fights evil was popular in the 90’s but could she be relevant today and how would Pulido reach today’s readers? Looking at the comic book distribution landscape, Pulido concluded his best shot was bypassing the traditional channels and re-launched Lady Death through Kickstarter. The gamble paid off. His first campaign raised $76,553.

brian pulido of coffin comics

“We did four Kickstarters in our first year and everything had to work perfectly or else,” Pulido says. Thankfully it all worked out. Since then, Pulido has completed ten Kickstarters and raised over one million dollars for comic book projects. “We ship all our rewards within eight weeks of our Kickstarter close,” Pulido says.
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