The Press Release:
Leading livestream shopping platform NTWRK (thentwrk.com) and Japanese pop culture festival Anime NYC Powered By Crunchyroll (animenyc.com) today announced they will partner to present an online edition of Anime NYC. Earlier this year, Anime NYC’s live event – originally anticipated to draw 50,000 unique attendees – was cancelled due to the ongoing COVID-19 pandemic. Now, in place of a physical gathering in New York City, Anime NYC will be open to attendees around the world and headquartered online inside the NTWRK app.
Anime NYC Powered By Crunchyroll is the second largest Japanese pop culture convention in the US, and in previous years it has welcomed major brands including Crunchyroll, Aniplex of America Inc., Bandai Namco Arts, Bluefin, Funimation, GKIDS, Kodansha, Sentai Filmworks, VIZ Media, and Yen Press, and it has played host to guests such as directors Yoshiyuki Tomino and Fumihiko Sori, voice actors Aoi Yuki and Rie Kugimiya, and musical guests Aimer and Luna Haruna.
Now for the first time, Anime NYC will bring this excitement online through NTWRK. Since its inception in 2018, NTWRK has built an unprecedented overlap of content creation, episodic programming, virtual shopping festivals, and exclusive product launches to drive e-commerce sales. Its unique platform has provided brands including Nike, Medicom Toy, and Adidas the ability to tell stories and create compelling products in new and exciting ways, and it does all this across an audience of over 10 million each month.
Anime NYC Online will be held across four nights – November 17-20 – on the NTWRK app. Each night will include exclusive interviews and presentations with the creators and companies at the forefront of Japanese pop culture together with opportunities to take home exclusive, pre-release, and original goods. And as part of this announcement, Anime NYC and NTWRK are equally excited to announce Crunchyroll (crunchyroll.com) will serve as title sponsor for Anime NYC’s online edition. Crunchyroll is the world’s largest anime streaming destination with over 70 million users, and the event’s full title will be NTWRK Presents Anime NYC Online Powered By Crunchyroll.
“NTWRK is dedicated to bringing Gen Z and Millennial audiences and brands together, and there’s no argument around the importance Japanese entertainment plays in this trend-setting culture,” said NTWRK CEO Aaron Levant. “We’re deeply excited to partner with Anime NYC to bring anime to the center of NTWRK for the first time in a major way, and we look forward to creating something new that’s celebrated from here to Tokyo.”
“At Anime NYC’s heart is community, and while we can’t physically connect this year, we deeply want to make an online space to gather Anime NYC’s community,” said Anime NYC Show Director Peter Tatara. “NTWRK has built something unique that’s beloved by fans across the pop culture world, and we’re now very eager for Japanese pop culture fans and brands to enter this world.”
For more information, please visit animenyc.com/online, and look for additional news around NTWRK Presents Anime NYC Online Powered By Crunchyroll in the coming weeks. Beyond exclusive entertainment and merchandise, expect offerings focused on cosplay, music, artists, and more to be announced as the teams from NTWRK, Anime NYC, and Crunchyroll celebrate anime and manga together online. Fans wanting to take part can download the NTWRK app for free on the Apple and Google Play Stores.
NTWRK is the definitive mobile-first video shopping platform that seamlessly blends entertainment and commerce, giving brands, artists, and personalities the ability to create original content and sell exclusive products to NTWRK’s global audience. The innovative model of daily exclusive product drops, live videos, engaging hosts, native purchases, and social distribution creates a high energy and wide-reaching experience for partners and users. NTWRK was founded in October 2018. Additional information about NTWRK may be found at thentwrk.com | Instagram: @NTWRK | App: iOS, Android
About Anime NYC Powered By Crunchyroll:
Anime NYC powered by Crunchyroll is New York City’s anime convention! A showcase of the best of Japanese pop culture in the biggest city in America, Anime NYC brings anime fans and publishers together for three days of unique exhibits, exclusive screenings, extensive panels, and appearances by some of the biggest creators in Japan. The next physical event takes place November 19-21, 2021 in New York’s Javits Center, and we invite you to join over 50,000 fans for a celebration of Japanese animation, manga, cosplay, movies, food, fashion, travel, technology, toys, and games in the heart of NYC! For more, visit animenyc.com.
Crunchyroll, a WarnerMedia company and the world’s most popular anime brand, connects anime and manga fans across 200+ countries and territories with 360-degree experiences. Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts – top series available immediately after Japanese broadcast. Crunchyroll’s services also extend to licensing of theatrical, TV, home video, and consumer product rights. Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Anime Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store). Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Chisinau, and Berlin (AV Visionen). VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands.
Save The Date: NYC’S ANIME CONVENTION: NOVEMBER 19-21, 2021 • JAVITS CENTER, NYC
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PiercingMetal Thoughts: Having attended each and every one of the Anime NYC events since its premiere, I was saddened that this was also being cancelled in the real based on the dreaded Coronavirus Pandemic. Of course, the public safety of all their attendees and special guests is much more important so let’s remain hopeful about next year. While I am not the biggest study of the Anime medium, I do love much of its creativity and the absolutely incredible cosplayers that bring these characters to life at the physical events. I look forward to seeing them all in person once again and maybe even doing another contest for tickets. I did a couple of those already and you should investigate them since they are like Anime and Manga primers based on the line of questioning that I did with the interested parties. So closing up I wonder what you readers think about this virtual event announcement. You can chime in down below in the comments section below and I will see you again soon. When any additional notices about this event come to light I will be sure to share them with you. Ciao or shall I say “Sayonara” in this case….