Continuing the series on the existing Social Networks and how they are being used by the PiercingMetal outlet. This is Ning.
Ning: When the aspect of Ning began we thought it was pretty cool idea since it was offering a person the means to launch their own site and social network – no matter what they wanted it to be about. We received invites to join from the folks at some of the social networks in Ning called “None Louder” and even “Believers In The Power Of Heavy Metal” so I made the jump and created an account for PiercingMetal. I invited a bunch of friends to it and made a few dozen posts but realized something as I was doing all of this. It seemed that all of the posting on this Ning.com site that I was trying to do was keeping me from pressing forward on the official domain and that was not going to help my cause any. Some might view the logic as being a good thing and kind of a “divide and conquer” kind of ethos for their brand identity but believe me this is not always a smart option. Folks who wander a media world like I try to do with PiercingMetal.com need to realize that these days a publicist or band manager wants to continually know how your traffic is, and compares you to sites that are often far less in quality and content but might somehow manage to have better “numbers” than you do. The more external stimulus you get involved in, the more risk you are taking in sending people “away” from your brands domain where every click would be calculated to your benefit. That is not a good thing and makes you work even harder to keep up.
At the time of the Ning.com experiment, PiercingMetal.com was launching an official Blog of our own to expand upon our adventures and thoughts, and we also maintained a Forum section for the readers in addition to the writing. That left the Ning.com page unused and un-updated. It didn’t bother me much since at least the domain name was locked in this region and directed people over to the main site via a number of our links. Fast forward a number of months and the developers at Ning decided that it would become a pay for use service and that all of the free accounts would need to migrate to a fee structure or be deleted from their servers. To be honest with you, since we didn’t like it enough to maintain it, we were certainly not going to pay to run it. That being said the account was disabled and we moved on to the next big thing. Our Ning page no longer exists so if you see something about PiercingMetal.com on there that is not under my direct control it is a fake and should be reported to the webmaster of the site so we can have it removed.
Click the logo above to peruse what Ning.com offers you should you have the stuff to launch a Social Network of your own and learn more about the company itself by clicking its Wikipedia entry below.
Official Wikipedia Entry: https://en.wikipedia.org/wiki/Ning_%28website%29