“I remember now, I remember how it started”
Seriously, I really do remember how all of this began and I hope that no one minds my borrowing the famous opening line from Queensryche’s magnum opus “Operation: Mindcrime” because it was either use something profound as my lead off statement or be corny with something like “five score and seven beers ago”. Truly one can never go wrong with following in the footsteps of Metal greatness so thanks to Mr. Tate and the boys for giving me something to work with in this commentary as I reflect upon running this website for five years now.
So here we are in 2010 on 4/4, the exact date that five years ago found me announcing PiercingMetal.com to the general public and I have to admit that it seems like only yesterday that the idea was actually put into production. There are many who’ve already heard the story about its humble beginnings and I’ve lined all of this out in one of our very first blog posts which can be used to refresh some memories or those who are new to the mix. Just click “The Origins of What I Do” as that sums up a lot of the things that took place and led me to where we are today. Of course I didn’t fill the world in on every single minute detail because at the time of that blog’s posting, I was hardly viewing them as relevant to the dialogue and much of the back and fourth’s which had been omitted were standard bar conversation & brainstorming that was done with those who I would often seek counsel from. I’ve always been someone who liked to get a different set of eyes looking at an idea before it was run with. To recap very briefly, when the idea had first dawned upon me I was a new writer to the mix of existing sites online and I had begun my own adventures almost by accident after seeing a concert held by Nightwish at the long shuttered L’Amour in Brooklyn. The show led to my becoming a US Correspondent for a popular Spanish Metal web-magazine and one of the key discussions was that a US Format would be a possibility and I would be one of the key players in guiding the ship to better focus in this part of the world. When that failed to come to fruition based on logistics and time, I found another quality US based site called Maximum Metal who were very interested in my work and a decent contributing relationship began once again. I really enjoyed my views being presented on an English site as opposed to being the only person speaking it on a presence that was 95% Spanish language site like The Metal Circus. Fast forwarding a little bit found me meeting the esteemed publisher of Sea Of Tranquility who quickly snared me to be one of their Metal maniacs but it was also around this point that my quest to be a louder “voice” for my for my views began to manifest all the more strongly. As you might expect the ideas for my own launch were met with mixed opinion and while some friends encouraged my running with the ball there were others that felt that there were already too many websites in existence to compete with for my words to even make a difference in the long run. I would move on from the Maximum folks but remain with the SoT team to reach a different reader base from what I knew my own plan would be targeting. Designs were designed and ideas were turned into something more tangible and on 4/4/2005 we started telling everyone about it. The site went live with every piece of writing that I had ever done and in many cases expanded upon the original ideas and found us delivering them in a slightly different fashion.
Without going too much into it I like to think that the catchy brand name of “PiercingMetal” along with an intense zeal for this kind of music helped me bypass the naysayers and provide a whole lot of cool stuff to those that found our narratives of interest to them. We’ve also tried to keep this interesting by offering a number of different things on a very regular basis and it appears that for the most part it that it has worked. The humble web calendar that originally featured a handful of spaces and shows now is something loved by the New York region Metal faithful and features a few dozen venues, and as many releases as we are asked to list along with special appearances. There might be many imitations to this by now but we are happy to be one of the originals in keeping your own concert itinerary mapped out. Our concert coverages have been quoted on fine sites like Bravewords.com and MelodicRock.com and we know that as a result there are even more fans seeing what happens at our regions shows. The Gallery is enormous and should pass 1000 unique photo gallery presentations by the time that the summer hits us. Our premise of giving all performing bands some attention have helped this region grow substantially. The main aspect of the site in terms of product reviews is closing in on 2000 searchable articles at the time of this writing and while we had wanted to surpass this by the anniversary, we were very honestly doing too many other things to keep your Metal impulses served to hit it. There is no need to worry of course because we are doing conventional reviews all the time – just keep checking the main page to see what has new dates next to it for easiest reference. The other thing we are doing a lot of is blogging, and we are rather into this as it lets us enjoy a different side of the fence as a media professional and also lets you offer up your own commentary to the mix where possible. It’s become a very important part of the main site initiative and we welcome your participation in it. I will work my way to the closing of this little announcement, and save any additional meat and potatoes of it for the annual editorial – This was just put together quickly to get some important thanks out to the public and take a deep breath as I look back upon the PiercingMetal past and map out its future as a web-presence.
The goal is and has always been to entertain your Metal minds, and hopefully encourage you to look into a majority of what we are talking about and perhaps even find you compelled to attend shows and supporting these hard working artists. We’ve seen a number of sites and blogs come and go, and the same applies to the popularity of some of the mediums that serve us the Metal goods. Despite the consistently changing geography of the online world we must say that we shall happily continue the process going forward and plan on being around as long as possible. We’ve met some amazingly talented people over the past five years and learned a lot of lessons from this kind of work. It’s not always been a cakewalk, but it has always been an education in human behavior. We feel that we have knocked down some doors in terms of the amount of content that you will find on the site and since it never gets recycled you can count on it being a historical archive for you to check again and again. Having it all at hand is one of the many goals that we have set for this stuff and the rest, well, you don’t need to worry too much about that stuff since its all administrative things for the most part.
Super Powered Thanks and Invisible Gold Stars To: Anyone outside of my cabal of resources who has found some pleasure in reading our words or looking at our photographs. We are here to entertain you and we appreciate you helping to spread the word. Our Media Illuminati believers who make my hard work all the more rewarding and the awesome artists that we sometimes meet. I will always do my best to make you proud of your association with our brand name. The Metal genre of music that keeps it oh so fascinating to report upon and document. Thank you for making me proud of my belief in this music enough to be it’s scribe to the masses.
So What’s Next?: I guess I shall just say that “a lot” is next. More of whatever I can wrap my thoughts around is what is forthcoming and you will just have to trust me on my keeping it as interesting as possible. Given my long time appreciation for the Metal genre you will have to let me run with that as the revelation. For now at least.