Mar Creation Announces Japan’s Hollow Mellow Streaming Concert via Veeps

hollow mellow logo

The Press Release:
New York City based Mar Creation, Inc. joined two music clubs in Tokyo, Japan—Shinjuku WALLY and Shinjuku ROTT—to stream a live show on Saturday, February 27, 2021. These three companies are using ticketed live streaming platform, Veeps, to present a Japanese gothic lolita band, Hollow Mellow. Veeps is a fast-growing enterprise and has recently been acquired by the world’s leading live entertainment company, Live Nation.

hollow mellow, iruma rioka

WALLY and ROTT were originally produced by one of the oldest live houses (music clubs), RUIDO, which was established in 1972. WALLY provides the streamlined sound/lighting system and ROTT brings the tech-savvy broadcasting capability. Mar Creation is aiming to introduce Japanese music and artists directly from the stage in Tokyo to American audiences via Veeps. The showtime is 10pm EST / 7pm PST on Saturday, February 27 and 12pm on Sunday, February 28 in Japan time so that viewers in both countries can enjoy the same show simultaneously.

Hollow Mellow is a Japanese gothic Lolita band led by a phenomenal singer-songwriter, Iruma Rioka. They will perform their original songs to American audiences online for the first time. More information about the band is available at

Event: Hollow Mellow Tokyo Live Vol. 1 [02/27]
Artist: Hollow Mellow
Members: Iruma Rioka (vocal), TBA
Date: Saturday, February 27, 2021
Show: 10:00pm (ET) / 7:00pm (PT)
* 12:00pm (Japan Time) on Sunday, February 28, 2021
Archive viewing: through Sunday, March 6, 2021
Venue: Shinjuku WALLY
Address: Shinko Bldg B2, 1-2-13 Kabuki-cho, Shinjuku, Tokyo, 160-0021, Japan
Ticket: $5.00 (Streaming)
Inquiries: via Marcreation Website (linked below)

Hollow Mellow (Tokyo, Japan) is a Japanese Gothic Lolita band led by vocalist Iruma Rioka and debuted as a “dark fairy-tale artist.” Hollow Mellow’s music is composed by Iruma using dark & gothic, fantasy & fairy tale, and classical & antique melodies. In September 2014, Hollow Mellow held their first performance as an official unit and, in December, they released their self-cover album, Reincarnation. In July 2015, Hollow Mellow made their U.S. debut at Tokyo In Tulsa in Tulsa, Oklahoma, following the release of their full-length album, Cinema Fantasia. They returned to the U.S. with a performance at Sabaku Con in 2016. Hollow Mellow released the album, Enchanted, in 2017. The title track features the charismatic lolita icon, Misako Aoki, in the music video (MV). They appeared at NekoCon (Hampton, VA) in 2019. The MV for “The Red Shoes” premiered on YouTube in 2020. Iruma Rioka is working on a new release for 2021.

Shinjuku WALLY (Tokyo, Japan), originally named “Shinjuku RUIDO” in 1972, is a historically well-known music club in Shinjuku, Tokyo, that reopened in October 2020. It strives to become a pioneer in the music club scene. It has a modern sound/lighting system and a large backstage room with a capacity of 250 guests. WALLY offers various Japanese music from idol pop to rock.

Shinjuku ROTT (Tokyo, Japan) was produced by the RUIDO group (music club chain) and opened in February 2018. Due to Coronavirus guidelines and technical limitations of the broadcasting facility, they became independent from the RUIDO group and moved from Shibuya to Shinjuku in December 2020.
– Live Showcases-

ROTT presents live performances of new under-the-radar artists.
Following the guidelines for the Coronavirus pandemic, the club currently offers a no-audience concert and live streaming studio space with no customers.
-Artist Development and Support-
ROTT provides artist and business consultations for music performers, management, and start-up musicians.

Mar Creation, (New York, U.S.A.), established in 2003, is a full-service, one-stop resource for all creative needs: video/music production, graphic/web design, event planning/booking, PR, artist management, and film distribution. In recent years, Mar Creation has been involved with and supports various charitable events/activities for AIDS, Japan earthquake/tsunami relief fund, and peace-making projects.

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PiercingMetal Thoughts: Truth be told we’ve not really participated in any of the online streaming concerts to date because there have been so many of them. The price for this fun presentation seems right so I might check it out provided I can clear the queue of to do that we are working on for the readership. In listening to this group, there is a little bit of the things that make both Babymetal and Band-Maid so appealing to their fans and we think the Anime fans might enjoy it as well. What do you readers think? Curious enough to check out something new? Chime in down below in the comments section. See you next time.

Official Links:
Hollow Mellow:
Iruma Rioka:
Shinjuku WALLY:
Shinjuku ROTT:
Mar Creation:

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