Iron Maiden & West Ham United Announce Football Collaboration

Good morning my friends, I am hitting you up as the morning coffee circulates and hope that you had a very “Happy Thanksgiving” if you are someone who is celebrating that holiday. I have to admit that I close my eyes and still see food so I will be taking it easy today. As the morning manifests, it was great to see this news about an Iron Maiden and West Ham United product collaboration since the holidays are upon us and its time to buy some gifts. Take a look.

iron maiden logo

The Press Release:
Die With Your Boots On is the name of a unique collaboration between Iron Maiden and West Ham United. Named after the 1983 song of the same name and driven by die-hard West Ham fan and founder member of the band Steve Harris, this partnership brings together two institutions with shared origins in London’s East End.

Harris has been flying the flag for West Ham on stage for decades, with his bass guitar even featuring the club’s iconic logo. His love for the Hammers goes back to 1965, as he recollects, “I went to see West Ham play against Newcastle when I was 9 and my mate was 10. We jumped on a bus and went to the game, and they won 4-3 and that was it. I was hooked!”

iron maiden, west ham united, steve harris, tracy stratton
Iron Maiden’s Steve Harris and West Hams Tracey Stratton


Many Maiden fans around the world have embraced Harris’ passion for West Ham and taken up support for the club themselves, often appearing at concerts in Hammers apparel. Steve added, “When I’m up there playing and I see fans in the audience wearing West Ham stuff it gives me goosebumps.”

Tracey Stratton, Licensing Manager at West Ham, was aware of the phenomenon. “One weekend last summer our club shop was inundated with rock fans from all across the globe, and we realised that Iron Maiden were playing two sold out shows at the O2. It makes perfect sense to launch this collaboration, and with Steve’s passion for it and attention to detail it has been amazing.”

west ham united fans, john mcmurtrie photography
West Ham United fans by John McMurtrie

Harris is very proud of the tie up with West Ham and was deeply involved in the design process, commenting, “I think it’s brilliant. I really love that version and colour of the crest, and that old classic kind of kit. It’s a modern shape but with a retro design, and I like that. Up the Irons!”
A full home kit will be available to fans around the world, who can now show their love for both institutions with one unique homage to the Irons. Steve launched the kit with West Ham and Argentina defender Pablo Zabaleta, who added, “Iron Maiden are a huge icon back home in South America and it’s great for fans of West Ham and the band to be able to show their support for both!”

The kit is available to order now from maiden.store/whu and www.officialwesthamstore.com. A limited number of shirts will also be made available in the West Ham store at the London Stadium upon release.

west ham united logo

*** end of transmission ***

PiercingMetal Thoughts: This should do well with the fans of Maiden who are fans of the West Ham United team and perhaps their fans who enjoy the sport overall. Now I should admit that I am not the biggest sports fan at all and it always vexes those friends who start talking sport talk. My usual response is “Go Sports” and outside of the occasional hockey game or baseball series playoff, I am not sitting in front of the television for these things. What do you Maiden fans think about this announcement? Chime in down below in the comments section. See you next time.

Official Websites:
Iron Maiden: http://www.ironmaiden.com
West Ham United: https://www.officialwesthamstore.com/

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.