There have been a lot of cool book signings over the last few weeks and I recently noted that both guitarist Joe Perry and the legendary Billy Idol had done these at our regional Barnes & Noble outlets and now its time for Gene Simmons to once again grace NYC with his presence as he makes an appearance to sign copies of his latest tome – a book entitled “Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business”. Check out the cover.
Amazon.com describes the book: “The fact that KISS is one of the most successful rock bands in the world is no accident. From the beginning Gene Simmons and Paul Stanley had a clear-cut vision of what they wanted to do and how they wanted to operate KISS as a business well before they ever first took the stage. Since deciding with Paul to manage the band themselves, Simmons has proved himself to be a formidable businessman, having sold over 100 million CDs and DVDs worldwide, overseen over 3,000 licensed merchandise items, and starred in the longest running celebrity reality show to date. More impressive is that he handles all of his business ventures on his own—no personal assistant, few handlers, and as little red tape as possible.